Profile
Regional split
The Rise of
the Challengers
LinkedIn and YouTube are key drivers to news. WhatsApp is emerging as a challenger.
How often do you consume news content on the following social media networks?
Business leaders are making a purposeful decision to go to video via news sites and YouTube.
You said that you have watched video content online, which of the following platforms have you used to watch videos?
Bosses are getting
smart about mobile
Mobile devices are as popular as laptops for video content.
You said that you have watched video content online, which of the following platforms have you used to watch videos?
Different platforms are preferred at different times of day.
Please indicate the time of day you use each of your devices/your device to watch video content?
What makes
Business Leaders Watch?
Relevance matters most. Decision makers aren’t as swayed by popularity.
Which of the following have an impact on whether or not you choose to watch a video?
Trust is critical for most decision makers but other factors polarize opinion.
Which of the following statements about online videos do you agree or disagree with?
Most types of content are consumed both at home and at work.
Which of your preferred types of content do you watch while at work and when at home/in your own time?
Trust Creates
Clicks
Regional split
Which of the following websites and news sources do you trust to produce and host good online video?
Sharing isn’t
always caring
More than half say they generally don’t share.
How frequently do you share entertaining or relevant online videos with friends, family or colleagues?
Most bosses who share do so via email as opposed to social media.
You said that you have shared online videos previously. Which of the following are your preferred methods of sharing videos?
